7.26.12 THINGS THAT PUT MUSICIANS OUT OF WORK THAT AREN"T THE INTERNET
This article first appeared in the 7.26.12 issue of Metroland.
Paul Rapp is an art and
entertainment lawyer who just noticed that there is a porcupine carcass outside
his front door, and who has a recording studio in his computer that he doesn’t
know how to use. You can
Picking up more or less where we left off last time, talking
about why David Lowery is so FoS in his damning of the internet, of tech
companies, and of the generation of music lovers who don’t pay for recorded
music:
Blaming the
internet is stupid. So is arguing that
“music has been de-valued.” Nothing has
been devalued, it’s just that the algorithm has changed.
Let’s look
at the argument that there are less full-time professional musicians than there
used to be. Without a survey, I can tell
you that’s true. Is it the internet’s
fault? No. In fact it has nothing to do with the
internet. Here’s some big reasons, in no
particular order:
The drinking age: Yup, I’m gonna keep pounding on this one. Years ago, in 1984 (!!!) the Feds tied
millions in highway funds to having the states raising the drinking age to
21. In most states at the time it was
18. With the MADDS and SADDS and their
disingenuous arguments that raising the drinking age “saves lives” (so does not
venturing outside, or wearing a Kevlar suit), the states all caved and in one
fell swoop musicians by the thousands were out of work. For the vast majority of working musicians,
gigs were at places that served alcohol, and the high margins on alcohol sales
subsidized the musician’s pay. The most reliable patrons of these places were
the 18-21 year old kids, driven by their surging natural mating instincts, that
basic human need for bad communal behavior, and equipped with the uncanny ability
to function passably on one or two hours’ sleep after hours of heavy drinking. A musician or a band would typically see a
modest young following turn into a catalyst for a scene, where throngs of kids
would show up and drink and be together.
Maybe the crowd would be focused on the music, maybe not. It didn’t matter; musicians got paid well.
When the
drinking age went up, clubs closed, clubs that didn’t cut back on live music,
had music start earlier and end much earlier, charged more at the door, and
paid musicians less. A huge chunk of the audience had disappeared, or, in the
case of all ages shows, the demographic that bought the most drinks was now
drinking in the parking lot instead of in the club. It was a death spiral that continues to this
day. Many clubowners I know lose money
on music, and offer it out of some vestigial and romantic notion that
nightclubs should exist, in part, to present live music.
Live music has been
replaced I: Some years ago, the idea took hold that a person should gain
near-celebrity status for having the job of picking out popular pre-recorded
musical selections and playing them in sequence for a room full of people. DJ’s are invariably cheaper than musicians,
cleaner, less trouble (no drummers, for example), more reliable, more flexible
(“Sinatra? You bet! Die Antwoord? Coming right up!”), and a good DJ gives the
people what they want, not that this takes any great measure of skill. So it’s not surprising that clubs, weddings,
parties, etc etc etc will forgo hiring mercurial artists who have spent years
honing their craft and thousands of dollars acquiring and fine-tuning their
instruments and instead book some clown with a couple of speakers and a music
library, and this clown gets marketed like he (or she, but really, it’s almost
always a he, isn’t it?) is some kind of star, some kind of talent. Please.
Live music has been
replaced II: The world has
changed. Bands, guitarists, singers,
aren’t the thing any more. Electronic dance music (EDM) in all its
various incarnations (dubstep, house, drums & bass, etc) is the thing. Nobody over the age of 20 seems to be getting
this yet, except for a few outliers like the brilliant music blogger Bob
Lefsetz, an old coot like me who’s been ringing this bell for a while. But look at the numbers, look where the excitement
is at festivals like Coachella and Bonnaro.
Ask the Avid guys who’ve been jamming the Albany Armory
with kids coming to see their shows that sometimes sell out before they’re announced, while we’ve
been sitting in half-empty clubs and concert halls trying to decide if it’s
time to go home yet. Yes, there are
plenty of kids learning guitar and drums and going to some rock band camp under
the proud tutelage of Mom and Dad, but even they know that the cats who are
gonna make it, gonna get the girls (and/or boys), gonna get the glory---those
cats are holed up in their bedrooms with a computer and headphones, creating
music alone, or on places like Soundcloud, trading beats and sounds and ideas with
similar kids from every corner of the earth.
They all know what time it is.
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